Glenn shares some of his secrets for usign words to make a sale. It’s a simple to follow guide to making complete strangers part with their hard-earned cash. I’m beginning to wonder how I managed without it.
Tom Albrighton’s book is always on my desk. It explores how to use words to reach people and change what they think, feel and do. It’s an easy-to-read guide that teaches you all the essentials of copywriting. From understanding products, readers and benefits, to closing the sale.
This isn’t just another movie-star autobiography. It’s full of stories that focus on the lessons Michael Caine has learned throughout his long career, and looks at how anyone can apply those lessons in everyday life. When you read this, I guarantee you’ll hear Michael Caine’s voice.
Imagine a new US President taking over the most powerful nation on Earth without seeing the need for a transition team to prepare. This factual account describes the high-risk strategy of the present administration. And how this could be the undoing of democracy as we know it. Scary stuff.
At Ogilvy, I was brand guardian, and wrote all copy for the Oracle account. So, it’s no surprise that I found this account of Larry Ellison’s early years, and the birth of the Oracle Corporation. fascinating (no, really),
Deciding what to give a fuck about is the route to a better life. I pick this one up from time to time because it reminds me that shit happens, and helps me deal with it in the right way.
A bestseller. For anyone who needs to write sales copy. It offers expert tips, advice, and simple techniques that will instantly improve your writing. I always keep this one in my desk drawer.
Tons of stories and anecdotes that look at ways of outwitting the competition. Dave Trott shares his wisdom gained from a career as a copywriter and Creative Director. Read one of the short chapters, ponder it, then start thinking like a predator.