If your website is targeting the wrong keywords and phrases, the search engines (and most importantly, your potential new customers) may never find you.This will result in meaningless rankings with search engines.

By targeting the wrong keywords and phrases, you could be wasting advertising budget as well as all the time and energy you put into getting your site to rank.

Try thinking like your potential new customer. Don't load your site with typical industry jargon; people land on your site because:

• They are looking specifically for your product or service - for research or to purchase
• They have landed accidentally - in which case, they'll leave pretty quickly
• They have clicked through to your site from somewhere else -  through an in-link.

When describing your product or service, break away from industry speak. Web surfers don't search that way and if you load your site with such terms, they'll never find you. Consult friends, colleagues, customers and suppliers - ask them what would they look for. This outside-in view is invaluable.

Use both broad and targeted terms.

• Copywriting: This is a broad term - what we do, not who we do it for
• Online copywriting : Again this is a broad term - where we do it
• Copywriting online: As above
• Copywriting for websites: This is a targeted term as it describes a service for a specific need
• Coywriting for IT business websites: Even more targeted

Incorporate as many as possible within the pages, making sure your copy clearly states your value proposition.

For a FREE REVIEW of your web copy, or for FREE TIPS on effective copywriting for web sites call us

on 08450 52 43 88