As part of our ongoing efforts to maintain the value proposition of a web-copywriter, Astute Copy recently attended an Internet Marketing Masterclass held by the well-known Marketing Consultant, trainer, speaker and author - Nigel Temple.

According to Nigel's planninng template for all business websites, the key, strategic steps to consider are:

1. Objectives - Make sure the objectives, goals and expectations for your site are clearly defined

2. Segments - As your business appeals to and caters for different market segments, so should your website

3. Positioning - Ensure your value proposition makes you stand out from your competitors

4. Differentiation - Educate visitors as to why you're more valuable, be helpful, useful and memorable

5. Website - Design, functionality and usability are vital for the best visitor-experiences

6. e-relationships - Generating business online often begins with offering a reason for web-surfers to return

7. Content - WORDS, WORDS, WORDS

8. e-marketing - Register with all major search engines, appropriate directories and other highly visible areas

9. e-commerce - If appropriate, build in the £merchant accounts and payment facilities

10. Metrics - Analyse which areas of your site work best and optimise it's performance accordingly

For more details on this and information on other Internet Marketing matters, visit www.nigeltemple.com

For help with No. 7, (taking all the rest into consideration) call us on 08450 52 43 88 or click here