It's a fair enough question; and the answer is simple - WE ONLY SCAN THEM!

 Your web visitor will only stay for a few seconds: MAKE EACH VISIT COUNT!

As visitors to your site can only focus on small blocks of text at any one time, it's essential to get as clear and compelling a message across as possible before they leave, (possibly, never to return.)

Headlines that grab the attention, and short, punchy paragraphs that concetrate on the beneft of using your product or service, are necessary to engage the reader, and to drive them to your chosen course of action.

Keep it short, get straight to the point and offer your web visitirs the chance to registerwith you or purchase from you as soon as possible - making sure there's a call to action included in as many pages as is appropriate.

 Astute Copy Services - Copywriting for web sites

that will attract more web traffic and convert more visitors into customers