We continue to add value to the services provided by MDA ,

and have been busy writing case studies for one of their

technology clients, and are just about to begin work on

the brochure and website for a London-based re-insurance brokerage.

Working with MDA means that the copy always concentrates

on each client's value proposition, and clearly conveys their

key sales messages, whilst engaging the reader and web-visitor

regarding complex IT solutions.

Here's a great FREE tip when writing a case study.

Always include the following:

• A headline that grabs the attention
• The issues being faced and their ongoing cost to the customer
• The key elements of the solution

      (products and services are uaually mentioned by name)

• The benefit of making the purchase or investment
• A "quote" from the customer

MDA - Clear Thinking - Fresh Ideas - Complete marketing and design services

for the medium sized business.

Astute Copy Services - Copywriting for web sites

that will attract more web traffic and convert more visitors into customers.