Astute has been engaged to write targeted web-copy for BJA Design; a Reading-based company that designs, builds and maintains exhibition stands and event interiors for businesses of all types. Interiors and stands often include full sight, sound and lighting equipment to deliver the complete visitor experience. Client market-sectors include:

• television & media
• aerospace
• publishing
• business technology

In such a competitive market, BJA must ensure that the core messages within their website are highly visible to the right people inside each sector, with relevant calls to action and options for visitor registrations.

Target date for re-launching www.bja.co.uk is March 31.